Google Adwords conversion tracking can be a useful tool. \u00a0Some of the data can be found and or linked in from Google Analytics, but it’s not always as reliable or as easy to read as straight sale conversion tracking.<\/p>\n
To add sale conversion follow these steps.
\n1. Open the template file at
\n\/app\/design\/frontend\/{interface}\/{layout}\/checkout\/success.phtml
\nAdd this code to get the sale amount:<\/p>\n
[code language=”php”]
\n<?php
\n$order_details = Mage::getModel(\u2018sales\/order\u2019)->loadByIncrementId(Mage::getSingleton(\u2018checkout\/session\u2019)->getLastRealOrderId());
\n$google_saleamt = $order_details->subtotal;
\n?>
\n[\/code]<\/p>\n
2. Get your adwords conversion tracking code from your adwords account and paste it in the bottom of the template file. We want to modify if so if we have a value, we pass that value to Google Adwords, so modify it so it looks like this:
\n[code language=”javascript”]
\n<!\u2013 Google Code for Sale Conversion Page \u2013>
\n<script type=\u201dtext\/javascript\u201d>
\n<!\u2013
\nvar google_conversion_id = 0987654321;
\nvar google_conversion_language = \u201cen\u201d;
\nvar google_conversion_format = \u201c3\u2033;
\nvar google_conversion_color = \u201cffffff\u201d;
\nvar google_conversion_label = \u201cKFKFKFKFKFKF\u201d;
\nvar google_conversion_value = 0;
\nif (<?php echo $adwords_saleamt; ?>) {
\ngoogle_conversion_value = <?php echo $google_saleamt; ?>;
\n}
\n\/\/\u2013>
\n<\/script>
\n<script type=\u201dtext\/javascript\u201d src=\u201dhttps:\/\/www.googleadservices.com\/pagead\/conversion.js\u201d>
\n<\/script>
\n<noscript>
\n<div style=\u201ddisplay:inline;\u201d>
\n<img height=\u201d1\u2033 width=\u201d1\u2033 style=\u201dborder-style:none;\u201d alt=\u201d" src=\u201dhttps:\/\/www.googleadservices.com\/pagead\/conversion\/0987654321\/?value=150&label=KFKFKFKFKFKF&guid=ON&script=0\u2033\/>
\n<\/div>
\n<\/noscript>
\n[\/code]<\/p>\n
Note the only new lines are below the setting of google_conversion_value to 0 where we add:
\n[code language=”javascript”]
\nif (<?php echo $google_saleamt; ?>) {
\ngoogle_conversion_value = <?php echo $google_saleamt; ?>;
\n}
\n[\/code]<\/p>\n
The source for this post is: http:\/\/www.noamdesign.com\/blog\/magento-how-to-setup-google-adwords-conversion-tracking\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Google Adwords conversion tracking can be a useful tool. \u00a0Some of the data can be found and or linked in from Google Analytics, but it’s not always as reliable or… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,22],"tags":[],"_links":{"self":[{"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/130"}],"collection":[{"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":0,"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evermoretechnologies.com\/blog\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}